Clare
Social Media Specialist
Clare is a social media professional who understands that when your brand voice is spot on, you supercharge your ability to make a real and lasting connection with your customers. Even better, she’s got the copywriting and social media skills to help you make this happen!
If you’re in ecommerce, retail, hospitality or professional services, Clare’s got a wealth of related experience to bring to your project.
Q & A with Clare
What do you do at Konichiwa? I specialise in social media marketing – everything from paid social strategies to influencer marketing and content mapping. I am a huge champion of social media and its importance in any marketing strategy. I am also an experienced copywriter with a portfolio including varied projects, from food & drink to professional services. Why do you love working with independently minded businesses? The thing I love most is the backstories – I’m in awe of these people who have an idea and then had the determination, imagination and guts to make it happen. What inspires you? I’m inspired by ordinary people and the power that they have to make a difference – I’m feeling particularly inspired by the innovations that people are coming up with to try to reduce plastic waste. What do you do when your not working at Konichiwa? I have two small children who keep me busy, but when I’m not mumming, you can find me at yoga, training for my second Bath Half Marathon or writing my blog. What tips would you give businesses when it comes to social media? My number one tip would be to remember that behind every avatar, there is a person – either a customer or potential customer, that you have the opportunity to engage with directly. That’s pretty powerful. Champion them, and they’ll champion you – and don’t dismiss the power of online influencers.