Jean Paul
Copywriter
A copywriter who’s been in the game for 20 years, J-P has a solid background writing for digital platforms (and he can happily explain the difference between UX and UI). He’s got
editorial and journalism experience too, so he’s just as at home creating engaging storytelling content.
He can pinpoint the best words for brands to use, and he’s all about harnessing them to make a difference. J-P has a complete toolkit of tricks up his sleeve to capture an audience’s imagination and convince them to take action.
Q & A with Jean Paul
What do you do at Konichiwa? I’m a copywriter so, after lots of research, discussion and thinking, I write the words for websites and apps. Why do you love working with independently minded businesses? Independently minded businesses are always finding new ways of doing something and I love being a part of that. What inspires you? Great design, interesting stories and the new things my baby boy does every day. What do you do when you’re not working at Konichiwa? At the moment, hanging out with my baby boy as much as possible before his bedtime! I also advise a variety of clients on the wording for their UX and UI. Otherwise, I love listening to new music and going to gigs What tips would you give businesses when it comes to copywriting? Think hard about what you’re trying to say and keep it simple. Don’t underestimate your audience.