Katherine
Copywriter
Katherine is a digital marketer with a specialism in writing captivating copy. A true advocate of the Konichiwa ethos, she's worked with startups from London to Bali and is hugely motivated to empower independent businesses and social enterprises.
An expert asker of questions, Katherine will work with you to tease out your core offering and draw in your audience with magnetic force.
Q & A with Katherine
What do you do at Konichiwa? I’m a copywriter. I help businesses to get clear on their tone of voice and then write really good comms. I basically help businesses to make friends. Why do you love working with independently minded businesses? Because I don’t believe that bigger is better, or more interesting. Independent business know where they have come from and are more connected to their purpose. What inspires you? Really good spaces. Anywhere that I can pick up on a sense of nature or history and be filled with awe. Failing that, lots of plants and natural light. What do you do when you're not working at Konichiwa? I go to festivals and I make things. Right now, I’m embroidering a sign for a friend’s bar and experimenting with herbal balms for a massage workshop. What tips would you give businesses when it comes to copywriting? Stop trying so hard! Tactics, offers and exclamation marks are hideous. Instead, figure out your brand’s personality and use that to capture the reader’s attention.