Ursula
Founder & Creative Director
As Creative Director, Ursula pulls in the right freelance talent for your project, builds the connection between you and your Konichiwa team, and drives the direction of the agency.
She’s a true creative with a knack of pushing ideas into uncharted territory! Her bold approach and knowledge of marketing make her your go-to woman for creative strategy.
Ten years’ experience in creative strategy and videography has given Ursula a hawk’s eye for a great story. To support Konichiwa’s mission she has masterminded various social campaigns, including Indies in Bristol – a series of creative communications and events to strengthen connections between independents, customers and their city.
Q & A with Ursula
What do you do at Konichiwa? I am Founder and Creative Director at Konichiwa. It is my job to drive the team forwards, putting together the creative and marketing strategies, and drawing on the specialisms from our family of freelancers, whilst Why do you love working with independently minded businesses? It’s more accessible now to set up a business, (the rise in startups over the last 10 years reflect that) but the right creative and communications help is often not. It is that independent spirit and self-starter attitude that I wanted to help and be a part of. But also to build a pool of talent who enjoy collaborating and being a part of what we do. What inspires you? Interesting concepts. I do love a well thought through idea or project! But also, music, filming, video art, digital art, nature and bringing people together/making things happen. What do you do when your not working at Konichiwa? Going to gigs or festivals - I’m a bit of an electronic music fan and have been lucky enough to travel all over Europe to see some amazing artists. I have a big soft spot for food, (especially Japanese) and I also love hosting and entertaining - any excuse to bring people together! What tips would you give businesses when it comes to storytelling? Get to the core of what you're trying to say. There’s always a few messages you’ll have about your business but strip it back and get to the heart of what you're saying. And always bear in mind your audience!