Caleño
Caleño is an exotic and vibrant ‘gin’ brand that’s non-alcoholic. Caleño seeks to revolutionise the way we drink – denying the need for alcohol, yet making no compromise on flavour or taste.
What did they need?
Caleño needed to develop strategically robust and inspiring ideas to launch its brand and bring it to life over its first year of business.
We worked with founder Ellie in a high-impact ideation session with other creatives which served as a springboard for ideas and activations. We did this through mood boards, researching the market (including the activation of other relevant brands) and quick-fire exercises.
