Green Bio Fuels
Green Biofuels is an award-winning startup that’s fighting climate change with an instant, cost-effective solution to dirty diesel.
Their Green D biofuel can be used in any standard diesel vehicle straight away, without the need for any engine modifications. Made only of waste cooking oil, Green D is highly sustainable, and has been shown to lower greenhouse gas pollution by 100%.
What did they need?
Green Biofuels had begun to supply Green D to Hovis – to fuel their fleet of vans across the UK. Hovis were keen to shout about the good they were doing by replacing diesel with biofuel. They needed some designs to convey this to the public, and also to reassure Hovis drivers that the new biofuel was safe, reliable and good for the planet.
How did we respond?
We assembled a team of creatives specialising in sustainability to produce:
- Bumper and side-vehicle stickers that used creative word play to get across a clear, engaging message.
- An infographic poster, designed to communicate key information to Hovis drivers in a clear, concise yet playful way.
