Miller Green

Miller Green creates and delivers freshly cooked vegan dishes to homes in central Bristol. Its mission is to inspire non-vegans to transition to a healthier, more sustainable diet by making plant-based dishes so delicious that customers barely notice the absence of meat, eggs and dairy.

Miller Green was an early-days startup with all the makings of a successful business. Founder Sue Miller needed a content led PR campaign to take brand awareness to the next level and spread the word about her social mission.

Sue had a great story to tell: she was a true independent who grew the ingredients for Miller Green’s dishes on her own allotments and cooked them in her kitchen at home.

We put together some show-stopping creative to tell her story, including:

• A Facebook Ads video, showing the journey from the allotments to Sue’s kitchen to delivery
• A recipe video for Miller Green’s website
• Blog posts and blogger outreach
• Lifestyle photography
• An Activation Workshop

Miller Green has grown her business since our initial launch campaign, and now moved out of her into her kitchen into a pop-up cafe in Cotham, Bristol.

“I very much enjoyed working with Konichiwa.  Ursula and Emilie took real trouble to understand the brief and get under the skin of the business before recommending a strategy.  They and other team members then helped us execute it on budget and within the anticipated timescale.  As much as helping to develop our profile, Ursula and Emilie helped me to get a handle on using social media which I’d previously found terrifying.”