The Community Farm
The Community Farm is a community-owned, non-profit social enterprise that grows and sells organic food via a box delivery service. The Farm’s mission is to bring people and communities closer to the land.
What did they need?
Having won a BOOM award for Best Organic Veg Box, The Community Farm wanted to create a better awareness of what made them special. They needed some strategic groundwork and an attention-grabbing campaign to help them stand out in a highly competitive market.
How did we respond?
We worked with The Community Farm to pinpoint their core differentiator message – the single most compelling reason for customers to choose them over others – and prioritise other key messages in a Brand Blueprint.
From this strategic foundation we created the #GrownByUs campaign, with a series of striking visual ads and videos.
Impact
Following the success of #GrownByUs, The Community Farm saw a 20% increase in its veg box sales. We’re excited to be working with them again now on a brand new campaign.
