The Curious Parcel

The Curious Parcel is a subscription box that empowers anyone, anywhere to immerse themselves in imaginative experiences curated by leading performance artists.

Each box is a surprise package of curious objects, designed to reconnect the customer with their creative spirit and transport them on a mesmerising, multi-sensory journey.

Having successfully piloted the subscription box, founder Hannah had secured Arts Council funding to create and launch her business as a fully developed brand. She needed a compelling brand identity to attract customers, as well as a strategic campaign to secure her first sales in the highly competitive run-up to Christmas.

We worked with Hannah to create key assets for The Curious Parcel brand, including:

• A Brand Blueprint which pinpoints core messages about what makes The Curious Parcel different and special
• An enchanting brand story to capture the imaginations of her audience and make her messages more memorable and meaningful
• On-brand images for social media banners and adverts, captured during a styled photo shoot
• An emotive tagline that helps to communicate the novelty of the Curious Parcel experience

We also worked on a cost-effective launch campaign, rolled out in two phases:

• A digital Christmas campaign that built brand awareness via a series of social ads across Facebook and Instagram, providing the best possible platform for launch
• A PR campaign with an emphasis on influencer outreach, to keep momentum going during the post-Christmas dip.

Hannah, has now launched her 3rd subscription box.

Four high-profile influencers shared Hannah’s content with a combined following of 40K followers

“Working with Konichiwa has been really instrumental in informing my approach and launching TCP. I’ve learnt so much and really appreciate all your support.”