Turtle
Turtle is a crowdfunding platform for pioneering green investors. It offers individuals the chance to reap market-competitive financial returns by investing in sustainable, profit-making projects like green tourism, carbon trading and forestry.
Turtle gives investors the revolutionary opportunity to grow their personal wealth while preserving precious ecosystems like the Amazon rainforest and Great Barrier Reef.
What did they need?
Turtle were just striking out on their startup journey and needed a fully developed brand and high-impact strategy to launch it. Because their green-investment concept would defy expectations, Turtle needed to get their messaging crystal clear as well as make a big noise about their unrivaled offering.
How did we respond?
We set Turtle up with:
- A visual brand identity – including an iconic turtle logo, whose shell represents the web of relationships between investors and ecosystems
- A Brand Blueprint – crystallising what makes their offering distinctive and innovative, while giving investors and partners clear reasons to believe in Turtle’s future success and impact
- A launch campaign strategy – designed to make a big splash among retail investors. We devised a provocative online and print campaign concept pitched at challenging people’s preconceptions of what wealth means, and helping them understand how Turtle enables them to invest for the good of the planet.
