Shui Me
Shui Me is an award-winning range of luxury reed diffusers made with 100% pure organic essential oils. Where most reed diffusers serve as fragrance only, Shui Me goes a stride beyond – bringing balance to mind, body and home via the ancient art of aromatherapy.
What did they need?
Gary from Wellbeing Bristol had developed a product range he firmly believed in and was excited to take to market. However, he needed a fully formed brand that would do his high-end diffusers justice – including all the essential elements of brand name, visual identity, packaging design and copy.
How did we respond?
We hit on a distinctive, meaningful name for the brand: Shui Me. The nod to ‘Feng Shui’ helps convey the product’s purpose to bring harmony to interiors, while ‘Me’ emphasises the personal benefit of enhanced wellbeing.
Gary’s vision was that his products should ‘leap off the department store shelves’. As well as being feminine, they also needed to be striking and fun.
We fulfilled this brief with product packaging designed around bright contrasting colours and geometric shapes. Gold patterning helps to emphasise the products’ luxurious quality.
Our copywriter helped create a complementary brand voice, using vivid, feminine language. The metaphor is woven through the packaging descriptions to help potential customers imagine the states of comfort and wellbeing Shui Me can take them to.
